Throughout the years, the Dooney & Bourke brand has advertised to capture youthful consumers. Other celebrities including Mischa Barton from The O.C., Lindsay Lohan, and Michelle Trachtenberg have modeled in advertisements for Dooney & Bourke in past years.ĭooney & Bourke advertise in several fashion and style magazines such as Vogue, Teen Vogue, ELLE, Vanity Fair, Lucky, InStyle, and W.ĭooney & Bourke also sends out quarterley catalogs to customers who join their mailing list by visiting their website or calling their toll-free number. The 2006 representative for Dooney & Bourke was actress Emma Roberts of Aquamarine and Unfabulous, the niece of Julia Roberts.
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In 2007, Hayden Panettiere, an actress on the NBC television series Heroes, designed a new bag for Dooney & Bourkeįor 2007/2008, actress Hayden Panettiere has taken over the creation of her own line of Dooney & Bourke bags, including the Hayden bag, and the patent leather bag known as the 'Chiarra'. In 20, the "Emma Bag," a small oval sized bag named after Emma Roberts, was created. In 1983, with the development of their famous All-Weather Leather (AWL) bag, the first AWL handbag collection was released featuring a duck logo with a russet leather trim. Along with their original purse, distributors such as Nordstrom, Brooks Brothers, and Saks Fifth Avenue, they opened The Company Store in Norwalk, Connecticut which sold among other things Dooney & Bourke Merchandise. In 1981, Dooney & Bourke branched out into the handbag business with the release of the Tack Case and the Equestrian Bag, both made from bridle leather. The duo started off with two introductory products: surcingle belts, which were popular due to their unique vibrant colors and stripes, and classic suspenders. Dooney & Bourke started in 1975 when Peter Dooney and Frederic Bourke launched their namesake in South Norwalk, Connecticut.
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